Open AccessThe Effect of the Accounting and Business Curriculums on Creativity
Author(s) -
YiChiao Cheng,
Chin-Chen Chien,
Shiow-Jen Wang
Publication year - 2016
Publication title -
journal of curriculum and teaching
Language(s) - English
Resource type - Journals
eISSN - 1927-2685
pISSN - 1927-2677
DOI - 10.5430/jct.v5n2p127
Subject(s) - creativity , literal and figurative language , curriculum , variety (cybernetics) , test (biology) , multivariate analysis of variance , psychology , torrance tests of creative thinking , mathematics education , pedagogy , creative thinking , computer science , social psychology , linguistics , philosophy , paleontology , artificial intelligence , machine learning , biology
This study employs the Torrance Tests of Creative Thinking to investigate the effects of accounting and businesscurriculums on students' verbal and figurative creativity via the Solomon four-group design. The subjects areaccounting and business administration students in Taiwan, where these two curriculums are similar to theircounterparts in the U.S.A. The test scores were analyzed with MANOVA and meta-analysis. The results show thatthe accounting curriculum has not been as effective as the business administration curriculum with respect to bothverbal and figurative creativity. These results indicate that in today’s dynamic and competitive businessenvironment, the accounting curriculum needs to be redesigned in a variety of aspects regarding creative thinkingand problem solving to meet the challenge.