Open AccessInfluence Model Research of Brand Culture on Home Textile Consumption Behavior
Author(s) -
Lingling Ju,
Yan Dong,
Xiaoyan Wang,
Shouzhong Hu
Publication year - 2016
Publication title -
journal of business administration research
Language(s) - English
Resource type - Journals
eISSN - 1927-9515
pISSN - 1927-9507
DOI - 10.5430/jbar.v5n1p34
Subject(s) - textile , consumption (sociology) , advertising , business , consumer behaviour , marketing , variables , variable (mathematics) , sociology , mathematics , statistics , social science , archaeology , history , mathematical analysis
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