Open AccessEnterprise Customer Life-Cycle Value Model and Applied Research
Author(s) -
Yan Wang,
Shan Gao,
Xiaoqi Sheng
Publication year - 2014
Publication title -
journal of business administration research
Language(s) - English
Resource type - Journals
eISSN - 1927-9515
pISSN - 1927-9507
DOI - 10.5430/jbar.v3n2p68
Subject(s) - customer equity , customer retention , customer advocacy , customer lifetime value , customer profitability , customer intelligence , customer delight , customer to customer , business , voice of the customer , customer relationship management , marketing , enterprise relationship management , profitability index , process management , knowledge management , computer science , service quality , service (business) , finance