Open AccessDeterminants of Brand Equity in Automobile Producing Companies in China
Author(s) -
Davit Mkhitaryan
Publication year - 2014
Publication title -
journal of business administration research
Language(s) - English
Resource type - Journals
eISSN - 1927-9515
pISSN - 1927-9507
DOI - 10.5430/jbar.v3n1p38
Subject(s) - brand equity , brand management , business , brand loyalty , brand awareness , automotive industry , marketing , valuation (finance) , china , corporation , loyalty , brand extension , advertising , brand image , brand preference , finance , engineering , political science , law , aerospace engineering