Open AccessImportance of Internal Marketing for Service Companies Corporate Reputation and Customer Satisfaction
Author(s) -
Vesna Babić-Hodović,
Maja Arslanagić,
Eldin Mehić
Publication year - 2013
Publication title -
journal of business administration research
Language(s) - English
Resource type - Journals
eISSN - 1927-9515
pISSN - 1927-9507
DOI - 10.5430/jbar.v2n1p49
Subject(s) - business , marketing , customer satisfaction , reputation , service quality , context (archaeology) , service (business) , paleontology , social science , sociology , biology