Open AccessSpecialization & Personalization of Pay TV Channel
Author(s) -
Furong Zeng,
Ruini Liu
Publication year - 2012
Publication title -
journal of business administration research
Language(s) - English
Resource type - Journals
eISSN - 1927-9515
pISSN - 1927-9507
DOI - 10.5430/jbar.v1n2p80
Subject(s) - personalization , channel (broadcasting) , business , advertising , computer science , telecommunications , marketing