Open AccessThe Analysis of Hypothesis Testing on Popularities of Rare Sugars
Author(s) -
Hiromasa Takeyasu,
Yuki Higuchi,
Yoshiko Saitoh,
Kazuhiro Takeyasu
Publication year - 2017
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v8n7p33
Subject(s) - order (exchange) , sugar , consciousness , food science , marketing , advertising , business , psychology , chemistry , neuroscience , finance
The Rare Sugars exist naturally and have many kinds (more than 50). They have good effect for health such as prevention of increasing the blood-sugar level after eating, suppression of fat accumulation, suppression of increasing the blood pressure, and anti-oxidative effect etc. It is in the spotlight for many people especially for those who are in the metabolic syndrome. The Rare Sugars are prevailing now in Japan. It is utilized in cooking, drinks and cakes etc. The big food companies are putting it into their products and make promotions by TV and other media. There are few related papers concerning the marketing research and its utilization of this matter. In this paper, a questionnaire investigation is executed to the student of Kagawa Junior College in order to clarify consumers’ current condition and their consciousness, and to seek the possibility of utilizing the Rare Sugars. Fundamental statistical analysis and Hypothesis Testing analysis are performed based on that. Some interesting and instructive results were obtained.