Open AccessThe Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance
Author(s) -
Ibrahim Bazazo,
Iman Alansari,
Haya Alquraan,
Yasmeen Alzgaybh,
Ra’ed Masa’deh
Publication year - 2017
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v8n4p79
Subject(s) - market orientation , marketing , business , quality (philosophy) , construct (python library) , orientation (vector space) , structural equation modeling , marketing management , hotel industry , test (biology) , mathematics , computer science , geography , statistics , tourism , paleontology , philosophy , geometry , epistemology , archaeology , biology , programming language
The purpose of this study is to examine the associations among total quality management, market orientation, e-marketing, and hotel performance. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=191) from different employees in Aqaba hotels located in Jordan is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM analysis, the findings revealed that e-marketing and market orientation have significant impact on hotel performance, whereas total quality management has not significant impact on it. However, the total quality management found to impact market orientation. In addition, the research will contribute a better understanding of hotel performance antecedents' towards hotels in Aqaba city.