Open AccessThe Impact of Islamic Attributes of Destination on Destination Loyalty via the Mediating Effect of Tourist Satisfaction
Author(s) -
Ibrahim Bazazo,
Tariq Elyas,
Loay Awawdeh,
Myada Faroun,
Sa’ad Qawasmeh
Publication year - 2017
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v8n4p65
Subject(s) - loyalty , islam , tourism , marketing , structural equation modeling , business , advertising , construct (python library) , geography , computer science , mathematics , statistics , archaeology , programming language
This study quantifies the associations among Islamic attributes of destination, tourist satisfaction, and destination loyalty. Islamic attributes of destination consists of four dimensions namely worship facilities, halalness, alcohol & gambling free, and Islamic morality. A survey instrument is used to examine the relationships in the proposed model by employing SEM technique. The collected primary data (n=243) from tourists in Aqaba city located in Jordan is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. The findings revealed that Islamic attributes of destination directly and tourists’ satisfactions have significant impact on destination loyalty, besides tourists’ satisfaction has significant impact on tourists’ destination loyalty. However, as the coefficient of determination (R²) for the research endogenous variables for tourists’ satisfaction, and tourists’ destination loyalty were 0.41, and 0.18 respectively; this study will contribute a better understanding towards Islamic tourism management in Aqaba city.