Open AccessFactors Affecting User’s Satisfaction of Tourism Board Website and Its Impact on Continuous Intention to Use
Author(s) -
Ra’ed Masa’deh,
Ali H. AlBadi,
Alaa Abu-Hlalah,
Rozan Alkyal,
Sarah Zytoon
Publication year - 2017
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v8n4p1
Subject(s) - structural equation modeling , usability , service quality , construct (python library) , tourism , quality (philosophy) , user satisfaction , service (business) , test (biology) , psychology , business , marketing , knowledge management , computer science , geography , human–computer interaction , paleontology , philosophy , archaeology , epistemology , machine learning , biology , programming language
The purpose of this study is to examine the associations among knowledge quality, system quality, service quality, perceived ease of use, user satisfaction, and continuous intention to use Jordan Tourism Board (JTB) website. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=399) from different users of the website from the University of Jordan students at Aqaba branch located in Aqaba city is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM (Structural Equation Modeling) analysis, the findings revealed that knowledge quality, system quality, service quality, and perceived ease of use have significant impact on user satisfaction; as well as user satisfaction affected employees’ continuous intention to use.