Open AccessBig Data as a Customer Management Relationship Tool
Author(s) -
Leonardo de Lima Francisco,
Wenderson Fernandes Moura,
Leandro Ricardo Sabino,
Valdeci Ferreira dos Santos,
Rodrigo Barreto Esquarcio
Publication year - 2016
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v7n6p91
Subject(s) - relation (database) , big data , computer science , relevance (law) , context (archaeology) , customer relationship management , the internet , data science , value (mathematics) , key (lock) , marketing , competitive advantage , volume (thermodynamics) , globalization , knowledge management , business , world wide web , data mining , economics , market economy , paleontology , computer security , machine learning , biology , political science , law , physics , quantum mechanics