Open AccessA Review of Advertising in the 21st Century
Author(s) -
Leandro Mateo Bolanos Melgar,
Robert J. F. Elsner
Publication year - 2016
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v7n4p67
Subject(s) - advertising , native advertising , context (archaeology) , advertising campaign , informative advertising , advertising research , business , advertising account executive , online advertising , focus (optics) , marketing , search advertising , computer science , the internet , history , physics , archaeology , world wide web , optics