Open AccessAn Investigation of Corporate Image Effect on WOM: The Role of Customer Satisfaction and Trust
Author(s) -
Methaq Ahmed Sallam
Publication year - 2016
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v7n3p27
Subject(s) - customer satisfaction , business , customer delight , marketing , word of mouth , customer retention , path analysis (statistics) , customer advocacy , advertising , variable (mathematics) , customer equity , service quality , service (business) , computer science , mathematics , mathematical analysis , machine learning