Open AccessThe Effect of Internet Word-of-mouth on Experience Product Sales --- An Empirical Study Based on Film Online Reviews
Author(s) -
Feixiang Zhang,
Yang Yang
Publication year - 2016
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v7n2p72
Subject(s) - revenue , box office , advertising , purchasing , marketing , word of mouth , overtime , product (mathematics) , the internet , business , sample (material) , film industry , star (game theory) , economics , computer science , accounting , mathematics , art , mathematical analysis , chemistry , geometry , chromatography , labour economics , world wide web , movie theater , art history
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