Open AccessPricing and Promotional Decisions of a Drug Manufacturer with the Presence of a Price-Volume Agreement
Author(s) -
Hui Zhang,
Deanna Di Gregorio
Publication year - 2016
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v7n2p1
Subject(s) - negotiation , business , drug prices , profit (economics) , drug , list price , marketing , control (management) , actuarial science , microeconomics , economics , finance , public economics , medicine , pharmacology , real estate , political science , law , management