Open AccessImpact of Branding on Impulse Buying Behavior: Evidence from FMCG’S sector Pakistan
Author(s) -
Mudassir Husnain,
Muhammad Waheed Akhtar
Publication year - 2016
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v7n1p59
Subject(s) - impulse (physics) , business , marketing , advertising , quantum mechanics , physics