Open AccessConsumers’ Behavior toward Green Products: A Signalling Theory Approach
Author(s) -
Rosamartina Schena,
Giulia Netti,
Angeloantonio Russo
Publication year - 2015
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v6n6p44
Subject(s) - marketing , business , order (exchange) , purchasing , signalling , bridge (graph theory) , value (mathematics) , green marketing , economics , microeconomics , computer science , medicine , finance , machine learning