Open AccessThe Impact of Stackable Discounts on Retail Price Image
Author(s) -
Shan Feng,
Jane Zhen Cai
Publication year - 2015
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v6n6p26
Subject(s) - popularity , value (mathematics) , perception , business , image (mathematics) , advertising , marketing , commerce , microeconomics , economics , computer science , psychology , artificial intelligence , social psychology , neuroscience , machine learning