Open AccessReturn on Investment in Sports Marketing Initiatives: A Study Focusing on a Brazilian Soccer Team
Author(s) -
Laura Mendes Louzada,
André Lucirton Costa,
Janaína de Moura Engracia Giraldi
Publication year - 2014
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v5n5p71
Subject(s) - sports marketing , marketing , respondent , club , business , sport management , marketing strategy , order (exchange) , plan (archaeology) , marketing plan , marketing communication , return on investment , marketing management , public relations , relationship marketing , political science , economics , profit (economics) , geography , finance , medicine , archaeology , microeconomics , law , anatomy