Open AccessTheorising the Concept of Organisational Artefacts: How It Enhances the Development of Corporate/Organisational Identity
Author(s) -
Olusoji George,
Oluwakemi Owoyemi,
Uchechi Onakala
Publication year - 2012
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v3n4p37
Subject(s) - identity (music) , logos bible software , corporate identity , sociology , organizational culture , corporate communication , organisational change , business , public relations , knowledge management , marketing , stakeholder , political science , computer science , aesthetics , philosophy , operating system
Organisational artefacts are materials, buildings, symbols, names, images, logos, catchwords that make sense to all the stakeholders of an organisation; they therefore have meanings and do not just exist. Artefacts demonstrate the culture, norms and values of those who are in the organisation as well as all its stakeholders. In a nutshell it is a medium of communication within the members of the organisation and those outside the organisation; it makes enormous statements. This paper employing the descriptive/historical approach will examine the impacts of organisational artefacts on business organisations including how it helps in the development of a corporate identity in the organisations. This is more so as an organisation’s identity –expressed partly through organisational artefacts- goes directly to the heart of the existence of the organisation. The study concludes that directly and indirectly, knowingly and unknowingly, organisational artefacts enhance the development of corporate identity