Open AccessApplication of E-Business in Modern Operation of Public Companies in Serbia
Author(s) -
Borislav Kolarić,
Robert Petrović,
Slobodan Radojčić
Publication year - 2011
Publication title -
international journal of business administration
Language(s) - English
Resource type - Journals
eISSN - 1923-4015
pISSN - 1923-4007
DOI - 10.5430/ijba.v2n3p32
Subject(s) - serbian , business , the internet , liberalization , marketing , business management , subject (documents) , point (geometry) , electronic business , public relations , identification (biology) , business model , economics , business administration , political science , market economy , computer science , geometry , philosophy , linguistics , mathematics , botany , world wide web , library science , biology
In today’s modern business environment, e-business is gaining stronger role and application. External and internal electronic communication become everyday unavoidable part of business processes in many organizations, regardless of their activity and size. This study is an attempt to examine the efficiency of e-business application in public companies in Serbia. Basis of the research were the employees in public companies in Serbia, in the region of Srem. The purpose of the paper consisted of the identification of familiarity with significance of e-business, as well as the level of efficient application of Internet technology in present conditions of Serbian public enterprises’ functioning. Research and analysis of the results obtained have indicated that besides solid familiarity of employees with the significance of e-business, the current functioning of electronic communication does not provide full support to the operation of public enterprises in Serbia. The facts that Serbia is a country in transition and that market liberalization largely reflects itself on public services’ operation, point out to the significance of subject research. Scientific information obtained by research on the title subject could be purposeful to the management of public services in Serbia, as well as other countries in transition