Open AccessThe Research of the Financial Strategy of SY Education Consulting Group
Author(s) -
Yun Li
Publication year - 2017
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v6n3p17
Subject(s) - swot analysis , competition (biology) , bottleneck , marketing , strategic management , business , brand strategy , economics , management , public relations , operations management , political science , ecology , biology
The consulting industry in our country began in the late 1970s. After 30 years of development, it has been already a matured industry. Then the international education consulting group start to emerge. With the development of our society and increasing national income, the demand for it also increases. However, due to various reasons, most international consulting groups still have some difficult problems remaining to be solved. SY Consulting Group is one of them. Since its establishment in the year 1992, it has met its bottleneck period for development. Analyzing its current industry environment and working out a development strategy benefiting its development has become an important matter. This paper can be divided into five parts, which relies on theoretical knowledge and tools about strategic management and combines document research method and empirical study. Also it was written after the author summarized and analyzed international and domestic development strategy papers, and studied SY Group’s current development. The author uses Michael Porter's Five Forces Model and SWOT Analysis to analyze the company’s competition environment and its advantages and disadvantages to analyze its current business and finally raised a strategic target, comprehensive strategy and competition strategy for its development. The author also provided specific strategies including the structure, marketing and human resources for the company.