Open AccessEvaluation Consumer Boycotts’s Strategic Response: A Case Study of Tan Hiep Phat in Vietnam
Author(s) -
Kim Huynh,
Ngoc B. Huynh,
Tuan D. Huynh
Publication year - 2016
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v5n1p46
Subject(s) - boycott , publicity , marketing , business , vietnamese , value (mathematics) , corporation , extant taxon , nike , advertising , public relations , quality (philosophy) , brand management , empirical research , political science , politics , law , linguistics , philosophy , finance , epistemology , machine learning , evolutionary biology , computer science , biology