Open AccessFactors Affecting the Success of Viral Marketing An Affective – Cognitive- Behavioral Process
Author(s) -
Kim Huynh
Publication year - 2016
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v5n1p40
Subject(s) - viral marketing , perception , purchasing , cognition , process (computing) , marketing , viral infection , psychology , business , conceptual framework , advertising , computer science , public relations , sociology , biology , neuroscience , political science , immunology , virus , operating system , social science , opinion leadership