Open AccessDo Low Price Signals Influence Online Purchases of Tourist Accommodation Services? The Moderating Role of Gender
Author(s) -
Agustín V. Ruiz Vega,
Consuelo Riaño Gil,
Carla Di Pierri Del Vecchio
Publication year - 2014
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v3n4p96
Subject(s) - accommodation , intermediary , business , value (mathematics) , channel (broadcasting) , tourism , price discrimination , distribution (mathematics) , advertising , marketing , microeconomics , economics , psychology , telecommunications , computer science , mathematical analysis , mathematics , machine learning , neuroscience , political science , law