Open AccessThe Impact of E-Baking Service Quality Dimensions on Customers' Satisfaction and Brand Equity (Case Study: Refah Bank, Tehran)
Author(s) -
Asadollah Kordnaeij,
Hossein Askaripoor,
Abbas Imani
Publication year - 2013
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v2n4p25
Subject(s) - lisrel , confirmatory factor analysis , structural equation modeling , business , brand equity , marketing , service quality , quality (philosophy) , equity (law) , customer satisfaction , sample (material) , yield (engineering) , service (business) , advertising , statistics , mathematics , political science , philosophy , materials science , epistemology , law , metallurgy , chemistry , chromatography