Open AccessEvaluating Sport Sponsorship Model among Soccer Fans in Iran
Author(s) -
Kamran Eshghi,
Reza Kazemi,
Hashem Aghazadeh,
Apena Hedayatnia
Publication year - 2013
Publication title -
business and management research
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v2n2p37
Subject(s) - confirmatory factor analysis , structural equation modeling , psychology , loyalty , construct (python library) , reliability (semiconductor) , brand loyalty , goodness of fit , construct validity , advertising , social psychology , validity , marketing , applied psychology , business , statistics , mathematics , computer science , psychometrics , developmental psychology , power (physics) , physics , quantum mechanics , programming language