
Patronage, only for happiness? – An analysis on Coexistence of Multiple Consumption Emotions
Author(s) -
Min Hou,
Zuohao Hu
Publication year - 2013
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v2n1p116
Subject(s) - feeling , happiness , psychology , negative emotion , consumption (sociology) , social psychology , wonder , social science , sociology