Open AccessFood in IKEA: A Strategy to Support the Core Business
Author(s) -
Dario Antonio Schirone,
Germano Torkan
Publication year - 2012
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v1n4p81
Subject(s) - marketing , purchasing , multinational corporation , core (optical fiber) , business , work (physics) , service (business) , marketing strategy , strategic management , industrial organization , computer science , mechanical engineering , telecommunications , finance , engineering