Open AccessBrand-Building of Pay TV Channel
Author(s) -
Furong Zeng,
Han Wang
Publication year - 2012
Publication title -
business and management research
Language(s) - English
Resource type - Journals
eISSN - 1927-601X
pISSN - 1927-6001
DOI - 10.5430/bmr.v1n3p61
Subject(s) - advertising , china , business , broadcasting (networking) , channel (broadcasting) , marketing , telecommunications , political science , computer science , computer network , law