Open AccessToward A More Comprehensive Marketing Strategy
Author(s) -
Wayne Norvell,
Shalini V. Gogumalla,
Cory Walters,
David M. Andrus
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.6.2.124-131
Subject(s) - marketing , business