Open AccessStrategic Reorientation In Failing Firms: The CEO Perspective
Author(s) -
Sonia Taneja,
Guclu Atinc,
Mildred Golden Pryor
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.34.2.125-144
Subject(s) - business , perspective (graphical) , order (exchange) , transformative learning , industrial organization , marketing , public relations , political science , psychology , finance , artificial intelligence , computer science , pedagogy
This paper addresses new CEOs in failing firms and their potential positiveor negative impact in terms of strategic reorientation and organizational survival.Specifically, the authors recognize the need for new CEOs of failing firms to be ableand willing to rapidly make strategic and tactical transformative changes throughtheir decisions and actions. Specific suggestions are made in terms of capabilitiesand experience needed by new CEOs of failing firms in order for them to positivelyimpact the future of their respective organizations.