Open AccessThe Effectiveness of Strategy In Nonprofit Organizations: An Exploratory Study of Academic Institutions
Author(s) -
Elzotbek Rustambekov,
V. K. Unni
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.34.1.15-32
Subject(s) - strategic planning , mission statement , sample (material) , ranking (information retrieval) , business , exploratory research , public relations , marketing , profit impact of marketing strategy , strategic management , political science , sociology , strategic financial management , computer science , anthropology , chemistry , chromatography , machine learning
Prior research has been relatively withdrawn to study the strategic managementprocess in non-profit organizations, and ignored differences in strategic planning inacademic institutions. In contrast, this paper argues why and how strategic planningmay lead to desired levels of organizational performance in a college or university.We used mixed methodology approach based on content analysis. Our exploratorywork found that higher ranked universities had strategy statement that emphasizedfaculty. Findings highlight the importance of a clearly articulated strategyemphasizing faculty for university ranking on the sample of 203 business schools.We provide evidence that the most successful universities are likely to proactivelyuse and manage strategy statements for attaining higher rankings and attracting morestudents.