Optimizing Manufacturer Profit In Downstream Retail Markets Under Conditions of Uncertainty | Zendy

Evan Moore | Zendy; James Francisco | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Optimizing Manufacturer Profit In Downstream Retail Markets Under Conditions of Uncertainty

Author(s) -

Evan Moore,

James Francisco

Publication year - 1970

Publication title -

journal of business strategies

Language(s) - English

Resource type - Journals

eISSN - 2162-6901

pISSN - 0887-2058

DOI - 10.54155/jbs.33.2.116-137

Subject(s) - incentive , business , industrial organization , profit (economics) , downstream (manufacturing) , microeconomics , automotive industry , marketing , economics , engineering , aerospace engineering

This paper presents the results of three differing sales incentives,from the manufacturer, in models involving a manufacturer selling a product toCournot-type retailers competing in the retail market. We investigate the effectivenessof these incentives under two scenarios: profit maximizing retailers and retailerswith an incentive function that is a mix between sales and profits. The optimal salesincentive is discussed.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research