Open AccessEntrepreneurial Strategies For Emerging Markets
Author(s) -
Jamie D. Collins,
Christopher R. Reutzel
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.33.1.51-70
Subject(s) - emerging markets , entrepreneurship , china , business , poverty , economics , industrial organization , marketing , economic growth , political science , finance , law
This study involves an investigation into the strategies utilized by entrepreneurial firms in India. Given the number of people living in emerging markets (e.g., China, India, others), understanding which conditions are related to the opportunity-seeking behavior of productive entrepreneurship is an important first step in deriving better policies aimed at improving living standards in countries that have been historically plagued by extreme poverty. Equipped with insights regarding factors that increase opportunity-seeking behavior, scholars, regulators, and practitioners alike can be better positioned to positively shape competitive environments in emerging markets.