Open AccessSocial Networking As A Strategy For Improving Food Safety: A Pilot Study
Author(s) -
David Van Fleet,
Chao-shih Wang,
Ella Van Fleet
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.31.2.357-378
Subject(s) - social media , food and drug administration , business , food safety , advertising , marketing , recall , internet privacy , public relations , psychology , computer science , medicine , risk analysis (engineering) , world wide web , political science , pathology , cognitive psychology
The FDA [Food and Drug Administration], America’s consumer watchdogfor food safety, needs a more effective means of communicating with all participantsfrom food sources to consumers. This paper presents a pilot study using responsesfrom an online survey to explore the feasibility of using social media to enhance thecurrent food safety system in the U.S. While more research is needed, the resultssuggest that, although the primary users of social media are young and well-educatedadults, social media networking can play an important role in the rapid disseminationof food recall notices and other preventive information in a message form thatis more likely to be read or heard. Thus, the FDA should consider social media as animportant tool in increasing the effectiveness of its overall strategy.