Open AccessThe Competitive Cohort: An Extension of Strategic Understanding
Author(s) -
Gerald David Flint,
David D. Van Fleet
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.28.2.97-122
Subject(s) - competitive advantage , referent , cohort , business , strategic information system , extension (predicate logic) , knowledge management , industrial organization , marketing , economics , computer science , health care , medicine , linguistics , philosophy , health informatics , programming language , economic growth
The use of referent others to establish the concept of competitive cohortsis presented as a way to extend the understanding of strategic decision making inorganizations. The competitive cohort concept does not replace other perspectivesof the firm, industry or strategic group definitions, strategy formulation, or decisionmaking, but rather, helps in understanding how organizational goals are establishedand performance is shaped and measured. The use of the competitive cohort conceptmay also give a new coherency in and view of the concepts of competitive advantageand sustained competitive advantage.