Open AccessAn Interpretive Perspective On The Role of Strategic Control In Triggering Strategic Change
Author(s) -
Scott D. Julian,
Elton L. Scifres
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.19.2.141-160
Subject(s) - strategic control , identification (biology) , control (management) , perspective (graphical) , process management , mandate , strategic planning , process (computing) , interpretation (philosophy) , business , knowledge management , political science , strategic thinking , computer science , marketing , artificial intelligence , biology , botany , law , programming language , operating system
Rapidly changing environments press organizations to respond in an appropriateand timely fashion. Strategic control plays an important role in thisadaptation process through its identification and interpretation of "changetriggers" - critical events in the external environment that mandate anorganization's response. We argue that giving more prominent place to datainterpretation in the strategic control process facilitates the identification offactors that trigger change. We build a conceptual model around a three-stepprocess of scanning/monitoring, data interpretation, and response combinedwith three different levels of strategic control (strategic surveillance, premisemonitoring, and implementation control). The model assists managers by highlightingthe factors that can cause Type II errors (not changing when change isrequired) and provides researchers with directions for future inquiry.