Open AccessNarrow-Scope Strategies and Firm Performance: An Empirical Investigation
Author(s) -
Julio De Castro,
James J. Chrisman
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.15.1.1-16
Subject(s) - scope (computer science) , conceptualization , business , industrial organization , economies of scope , marketing , computer science , economies of scale , artificial intelligence , programming language
This study examines the performance of two samples of narrow-scope manufacturing firms competing in concentrated. mature industries. The conceptualization and measurement of scope is discussed, and hypotheses regarding broad- and narrow scope are tested. Results indicate broad-scope firms outperform narrow-scope firms, but also showed that certain types of narrow-scope strategies can be effective.