Open AccessThe Importance of Strategy to Global Competitors: The Strategy-Performance Relationship Across Cultures
Author(s) -
James E. Katz,
Marilyn T. Zarzeski,
Hazel Hall
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.14.2.126-140
Subject(s) - competitor analysis , business , competitive advantage , industrial organization , work (physics) , marketing , organizational culture , economics , management , engineering , mechanical engineering
This study examines the role national culture plays in the relationship between the competitive environment, firm strategies, and firm performance by extruding prior empirical work to the international marketplace. We find that business strategies remain an important determinant of firm performance when considering the effects of national culture, competitive environment, and industry in which firms compete. Implications for global managers and future research are discussed.