Open AccessA Simple Export Country-Market Screening Technique for Small Us Businesses: A Packaged Good Illustration
Author(s) -
José F. Medina,
Joel Saegert,
John Merrifield
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.13.2.126-150
Subject(s) - ranking (information retrieval) , simple (philosophy) , rank (graph theory) , process (computing) , business , marketing , market share , industrial organization , economics , computer science , information retrieval , mathematics , philosophy , epistemology , combinatorics , operating system
US small businesses are in need of processes and techniques that help them alleviate the difficult experience of choosing foreign markets. Using a generic screening process, this paper explains the stages, the screening criteria, and the ranking techniques for selecting country-markets. The paper illustrates the application of Shift-Share Analysis (SSA) as a simple technique to rank country-market potentials. Results from an analysis of a packaged good show that SSA is an adequate ranking technique to identify preliminary country prospects. Implications for small businesses and future research are given.