Open AccessThe Wealth Effects of Proactive and Reactive Corporate Name Change Strategies
Author(s) -
NilsErik Aaby,
Thomas J. Zwirlein,
Lisa F. Borstadt
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.10.1.41-50
Subject(s) - business , economics