Open AccessPrice Discrimination as A Means of Market Segmentation: A Fashion Merchandising Example
Author(s) -
William E. Kilbourne,
David Townsend
Publication year - 1970
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2162-6901
pISSN - 0887-2058
DOI - 10.54155/jbs.1.2.36-43
Subject(s) - market segmentation , segmentation , advertising , price discrimination , business , economics , marketing , computer science , artificial intelligence