Open AccessPengaruh Product Features, Advertising Attractiveness, dan Celebrity terhadap Keputusan Penggunaan Platform Media Sosial Tiktok
Author(s) -
Dyah Putri Utami,
Kabul Trifiyanto
Publication year - 2022
Publication title -
jbma (jurnal bisnis, manajemen, dan akuntansi)
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2252-5483
DOI - 10.54131/jbma.v9i2.139
Subject(s) - attractiveness , nonprobability sampling , advertising , product (mathematics) , social media , data collection , test (biology) , sampling (signal processing) , descriptive statistics , statistical hypothesis testing , statistical analysis , psychology , computer science , business , statistics , mathematics , world wide web , sociology , telecommunications , paleontology , population , demography , geometry , detector , psychoanalysis , biology