Open AccessDoes Price Affect Consumer Decisions In Buying Products? (Food Industry case study)
Author(s) -
Kurniati Karim
Publication year - 2021
Publication title -
international journal of islamic business and management review
Language(s) - English
Resource type - Journals
ISSN - 2808-0939
DOI - 10.54099/ijibmr.v1i1.43
Subject(s) - purchasing , sample (material) , affect (linguistics) , purchasing decision , meaning (existential) , marketing , business , linear regression , regression analysis , econometrics , economics , statistics , psychology , mathematics , chemistry , communication , chromatography , psychotherapist
This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision