Open AccessThe Role of Word-Of-Mouth, Shopping Lifestyle and City Walk Concept on Brand Image Mall in Indonesia
Author(s) -
Sari Wiyanti,
Ahmad Hanfan
Publication year - 2022
Publication title -
international journal of entrepreneurship and business management
Language(s) - English
Resource type - Journals
ISSN - 2808-716X
DOI - 10.54099/ijebm.v1i1.124
Subject(s) - shopping mall , advertising , word of mouth , nonprobability sampling , purchasing power , purchasing , competition (biology) , business , consumption (sociology) , marketing , population , brand image , sociology , economics , social science , demography , ecology , keynesian economics , biology