Open AccessResearch on Brand Communication Strategy of E-business Live Broadcast Based on Opinion Leader Theory
Author(s) -
Yanhong Chen
Publication year - 2022
Publication title -
frontiers in business, economics and management
Language(s) - English
Resource type - Journals
ISSN - 2766-824X
DOI - 10.54097/fbem.v6i1.2299
Subject(s) - business , marketing , opinion leadership , advertising , product (mathematics) , popularity , brand management , brand equity , business model , public relations , political science , geometry , mathematics , law