Open AccessBig Data Usage in Marketing Research
Author(s) -
Sining Zheng,
Xin Jin,
Zheng Wen
Publication year - 2022
Publication title -
frontiers in business, economics and management
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2766-824X
DOI - 10.54097/fbem.v5i3.2029
Subject(s) - big data , marketing research , data science , marketing science , field (mathematics) , digital marketing , marketing , the internet , social media , measure (data warehouse) , computer science , business , marketing management , world wide web , relationship marketing , data mining , mathematics , pure mathematics