Open AccessCreation and Operation Management of New Campus E-commerce "Girls Cloud Thinking Dressing Small Shop"
Author(s) -
Nana Kong,
Xiaoyu Wang,
Tong Wang,
Min Jiang,
Deyu Li
Publication year - 2021
Publication title -
frontiers in business, economics and management
Language(s) - English
Resource type - Journals
ISSN - 2766-824X
DOI - 10.54097/fbem.v2i2.172
Subject(s) - clothing , china , product (mathematics) , business , girl , marketing , quality (philosophy) , beauty , commerce , psychology , political science , developmental psychology , philosophy , geometry , mathematics , epistemology , law
The survey shows that the common problems in China's clothing wholesale market are incomplete product grade, low product quality, poor sanitary conditions and so on. These problems are urgent to be solved in the garment market. The new campus e-commerce we created adheres to the concept of "every girl can have her own different beauty". Girls with different styles such as handsome, natural and unrestrained, bright and lively, Japanese and Korean can be found in the shop. Firstly, we analyze the pain points of China's campus clothing market. Secondly, introduce the company's philosophy, creative practices and main products. Thirdly, analyze the operation mode and financial data of the company. Finally, we analyze the risks and countermeasures faced by the company's development.