Open AccessThe Examination of Integrated Marketing Strategy of the Cultural and Creative Industries in the Henan Province An example of how Henan TV became a household name in China
Author(s) -
Tongyao Zhang
Publication year - 2022
Publication title -
journal of education, humanities and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2771-2907
DOI - 10.54097/ehss.v3i.1568
Subject(s) - china , promotion (chess) , popularity , cultural industry , creative industries , marketing , business , creative economy , advertising , political science , economy , creativity , economics , politics , law